Case Studies – NovaEcommerceGroup

Our Case Studies

From Launch to #1 New Seller on Amazon in Just 30 Days

Overview

In October 2024, Hidden Helper, a Montessori-inspired toddler step stool, launched on Amazon.With a fresh brand and no sales history, the goal was clear:

break into a competitive category,
generate meaningful revenue fast,
establish credibility in the Montessori parenting space.

Challenge

Entering a saturated Amazon category without reviews, rankings, or brand awareness posed a major barrier to success. We needed to:

Drive initial momentum without paid ads reliance
Build organic trust and authority in a values-driven niche
Achieve strong conversion rates to feed Amazon’s algorithm

Explore our Strategy

To combat these launch hurdles, Nova Ecommerce Group executed a multi-pronged growth strategy focused on organic influence and positioning:

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Targeted Creator Launch: We partnered with trusted Montessori influencers to generate authentic content and referral traffic during the launch window.

Brand Storytelling: Emphasized Hidden Helper’s value in encouraging child independence, safety, and minimalistic design across their Amazon listing infographics and A+ content — resonating with conscious parents.

Conversion Optimization: Leveraged Amazon best practices for listing copy, SEO, and image design, focused on benefit-first storytelling to index and rank rapidly across the search algorithm.

First Month Results
(Oct 15 – Nov 15, 2024)

Within just 30 days

Secured the #1 New Seller badge in its category
Generated over $78,000 in revenue
Built a strong foundation of verified customer reviews
Created a scalable model for organic growth with evergreen influencer content

Services Used

Amazon SEO & Listing Optimization
Creator Outreach & Influencer Launch Strategy
Content Design: Infographics & A+ Content
Conversion Rate Optimization
Analytics & Sales Reporting

Sierra Madre Launch Success on Amazon US

Overview

Sierra Madre Research is an outdoor gear brand focused on survival essentials. In April 2025, they entrusted us with launching their first product on Amazon. Within just 90 days, they’ve generated over $60k in revenue at a 25% profit margin, which is exceptionally strong for a launch-phase product.

Why It Worked

Leveraged Amazon’s algorithm with velocity tactics
Capitalized on external traffic + referral bonuses
Prioritized conversion content from day one
Smart promotional strategy timed with Prime Day

Strategy Highlights

1. Launch Pricing Optimization We deployed our proprietary pricing playbook to leverage Amazon’s honeymoon period for new products —driving maximum visibility, click-through rate, and sales velocity in the early days of the launch.

2. Full-Funnel Launch Tactics

External email blasts to Sierra Madre’s DTC customer base
Strategic use of Amazon Brand Referral Bonus to offset fees
Off-platform traffic to jumpstart algorithmic favor

3. High-Impact Content That Converts

Custom infographics tailored to survivalist pain points and pre-empted buyer decision questions
Main images designed to increase CTR (click-through rate)
A+ Content with comparison tables and lifestyle visuals

4. Ranking and Review Acceleration
Achieved “#1 New Release” badges for all products
Strategically used promotional pricing to drop AOV but dramatically increase conversion and volume
First product reached #4 in subcategory within 60 days

Nutrali on Amazon US

Client Challenge

Nutrali, a Canadian supplement brand, needed support launching and scaling a large catalog of over 40+ products in a competitive category dominated by legacy brands and aggressive pricing. Their goal was to grow visibility, gain market share, and drive profitability across multiple subcategories on Amazon.ca.

Our Approach

Full-Funnel Amazon Management: From listing creation to backend SEO, A+ content, and PPC, we implemented a holistic strategy to optimize every part of the customer journey.

Launch Strategy Across 40+ SKUs: We successfully introduced over 30 new ASINs in under three years—tailoring launch tactics by product opportunity, TAM (total addressable market), and competitiveness.

Keyword & Market Share Domination: Focused effort on competitive ranking helped position Nutrali’s top SKUs like Berberine, Organic Moringa Leaf, and L-Glutathione in the #1 or #2 slot in their respective categories—capturing:

Conversion-Driven Content & CRO:

Conversion rates consistently are strong at 19–21%, with some hero products exceeding 25%, indicating strong product-market fit and listing optimization.

Cross-Sell and Catalog Expansion Opportunities:

While 62% of sales come from top SKUs, we also identify key underperformers (like Alpha Lipoic Acid and Creatine) to grow by applying proven traffic and CRO strategies to unlock additional revenue.

Trailing 12 Months Results

Stop Guessing. Start Scaling.

Work with a team that treats your business like their own. We’ll show you exactly what’s holding you back—and how to fix it. Partner with Nova Ecommerce Group to unlock your brand’s full potential.