- We’re not just an agency. We pride ourselves on being your strategic partner
- helping you scale profitably, stand out from competitors
- unlock exponential growth on Amazon
Why Brands Choose Nova Ecommerce Group
We specialize in scaling brands on Amazon and beyond, through full-service strategic management.
We operate as an extension of your team combining marketplace strategy, conversion optimization, and precision advertising to unlock sustainable growth. Our focus isn’t just driving traffic. It’s building a system that turns shoppers into customers and customers into long-term revenue.
Average Annual Revenue Growth
Our growth strategies combine marketplace SEO, high-impact content, and advanced advertising structures designed to scale revenue while maintaining profitability.
Average Conversion Rate Lift
Through strategic listing optimization, improved creative, and shopper behavior insights, we turn more product page visits into purchases.
Average Improvement in Net Profit
By optimizing advertising efficiency, improving conversion rates, and strengthening organic visibility, we help brands grow revenue while increasing overall account profitability.
We Don’t Just Run Ads. We Build Profit Engines.
We help ambitious brands scale on Amazon.
Inside Amazon to Building Nova Ecommerce Group
My career began at Amazon, where I worked directly with brands in the ecosystem. That experience provided an inside view into how retail decisions are made, how profitability is evaluated, and how growth is truly engineered on the platform.
It shaped the foundation of how we approach Amazon today not just as a marketing channel, but as a complex marketplace where strategy, data, and execution must work together to drive long-term success.
Trifecta of Experience
I’ve sat in every seat brand operator at Kraft Heinz, agency strategist at WPP’s Amazon Center of Excellence, retail platform insider at Amazon. That combination is rare, and it’s the foundation Nova was built on.
Built Differently
Nova was built on the belief that true Amazon growth requires more than just increasing revenue. Through structured advertising systems, retail-ready content, and SKU level financial clarity, we help brands scale with profitability and strategic control.
From Strategy to Execution
Today, Nova partners with emerging and established brands to build and operate marketplace growth engines across Amazon and other retail channels, transforming strategy into sustained revenue and market leadership.
Our Services
CEO of Nutrawave
“Nova built and executed our launch strategy for over 20 new supplements in Amazon Canada, achieving a BSR of #1 in several subcategories.”
CEO of Sierra Madre
“Nova successfully launched us on Amazon, scaling us to 6-figure monthly revenue rapidly through carefully thought out product launches based on our SKU economics and seasonality.”
CEO of Apis Tactical
“I truly know that I don’t need to worry about Amazon anymore. Your team is proactive and catches things before I do, which was not the case with my last agency.”
CEO of LeafTEK
“Nova Ecommerce revitalized my brand, by helping me restructure my catalog, align pricing with my market, negotiate new COGS with my supplier, and increase conversion through full listing optimizations and advertising refinement.
Founder of Zulu Supply
“Our click through rate skyrocketed with your image optimizations and through strategic promotional strategy, we also profitably increased conversion rate, allowing us to regain category share which had been eroding for the past 9 months.”
We Optimize What Matters
Many agencies focus on impressions, clicks, or ad spend. At Nova, success is measured by what ultimately matters to brands: profitable growth and sustainable market share.
At Nova, success is defined by the impact we create for the brands we partner with. Whether launching entirely new product lines, revitalizing underperforming catalogs, or scaling profitable advertising systems, our strategies are designed to drive durable growth on Amazon.
The results below highlight how Nova helps brands accelerate revenue, improve conversion, and strengthen their position within competitive categories.
#1
Best Seller Rank for Nutrawave Launches
Nova executed the launch strategy for 20+ supplement SKUs in Amazon Canada, achieving #1 BSR positions in multiple subcategories through strategic positioning and launch velocity planning.
$0 - 6 Figures
Rapid Amazon Growth for Sierra Madre
By developing a structured launch strategy aligned with SKU economics and seasonal demand, Nova helped Sierra Madre scale to six-figure monthly revenue within months of launch.
+60%
Increase in CTR for Zulu Supply
Through strategic main image optimization and promotional planning, Nova significantly improved CTR and conversion rate, helping the brand regain lost category share.
+37%
Conversion Rate Increase for LeafTEK
Nova restructured the brand’s catalog, refined pricing strategy, negotiated improved COGS with suppliers, and optimized listings and advertising, resulting in stronger conversion rates and improved profitability.
5-Figure Launch
New Product Success for Grumpy Chef
Nova supported market research, product innovation, and launch strategy, helping the brand scale to five-figure revenue within the first 90 days on Amazon.
124%
Revenue Growth for Mama Wellness
Through full account management, advertising optimization, and listing improvements, Nova helped scale the brand while maintaining TACoS under 12% and significantly increasing net profits.
Marketplace Strategy, Not Just Ads Management
Most agencies focus on running campaigns. We focus on building marketplace strategy. By analyzing shopper behavior, category competition, and Amazon’s ranking mechanics, we design systems that improve visibility, conversion, and long-term category positioning.
Profit-First Approach
Every decision we make starts with your unit economics. We evaluate contribution margins, pricing structure, and advertising efficiency at the SKU level to ensure growth is not only scalable, but financially sustainable.
Structured Experimentation
Amazon is a constantly evolving marketplace. Our methodology prioritizes continuous testing across creative assets, SEO structures, advertising campaigns, and pricing strategies so we can identify what actually drives performance and scale it across your catalog.
Operators, Not Just Analysts
Nova acts as an extension of your team. From launch strategy to catalog restructuring and advertising optimization, we combine strategic insight with hands-on execution to build durable growth engines for Amazon brands.
Scaling Brands in Highly Competitive Categories
These success stories show how Nova combines deep marketplace insight with structured experimentation to help brands launch faster, capture category share, and grow profitably on Amazon.
Sierra Madre is an outdoor gear brand focused on high-quality performance and thoughtful design. Known for its premium camping products and loyal customer base, the brand has built a reputation for reliability among outdoor enthusiasts.
Toddler Step Stool
Hidden Helper partnered with Nova to unlock new growth on Amazon and expand its customer base. Through targeted optimization across content, advertising, and marketplace strategy, the brand was able to reach more shoppers and strengthen its position within the category.
Nutrawave is a fast-growing supplement brand focused on developing innovative products for the health and wellness market. With a strong emphasis on quality and formulation, the brand continues to expand its presence across major marketplaces.
How is Nova Ecommerce Group different from other marketplace agencies?
Most Amazon, Walmart and TikTok agencies focus on advertising. We build full systems for brands to optimize their entire business and grow sales profitably.
We fix the underlying drivers of growth:
- Conversion rate (CVR)
- Click-through rate (CTR)
- SKU-level profitability
- Catalog and retail readiness
Ads are just one lever. If the system behind them is broken, scaling spend only amplifies inefficiency.
Do you only manage ads, or do you handle full account growth?
We manage full-funnel Amazon, TikTok Shop, and Walmart growth.
That includes:
- PPC strategy and execution
- Listing optimization (SEO + AEO + conversion)
- Creative design (main images, infographics, A+)
- Catalog structure
- Promotional and pricing strategy
We also work with enterprise level brands who have internal teams and don’t need full management. Schedule a Strategy Call to discuss the best fit for your brand.
What results can I expect in the first 90 days?
The first 90 days are focused on fixing what’s holding growth back.
Typical outcomes:
- Improved CTR from stronger main images
- Higher CVR from optimized listings and improved targeting
- Lower ACOS from more efficient ad structure
- Higher sales and/or profits from systems implemented
- Clear path to scaling profitably
We don’t promise arbitrary revenue lifts. We build the foundation that makes scaling predictable.
Why have my Amazon sales plateaued? Can you help?
Plateaus usually happen when one of three things breaks:
- Traffic quality → wrong keywords or audience
- Conversion rate → listing isn’t competitive
- Retail readiness → pricing, reviews, or inventory issues
Most agencies keep pushing spend. But if CTR and CVR don’t improve, growth stalls. Scaling requires fixing the system, not just increasing budget, and that’s exactly what we do at Nova Ecommerce Group.
What actually drives ranking on Amazon in 2026?
Amazon ranks products based on performance, not keywords alone.
The biggest drivers:
- Click-through rate (CTR)
- Conversion rate (CVR)
- Sales velocity (especially recent)
- Relevance (now increasingly semantic)
With algorithms like RUFUS and COSMO, Amazon is shifting toward intent-based ranking, not just keyword matching.
If your listing doesn’t convert, it won’t rank, no matter how much you spend.
Should my brand be selling on TikTok Shop?
It depends on your product and content velocity—but for many brands, TikTok is becoming a top-of-funnel discovery engine that converts directly.
TikTok works best if:
- Your product is visually demonstrable
- You can produce consistent short-form content
- You’re open to creator and affiliate partnerships
For the right brands, TikTok isn’t just marketing—it’s a revenue channel.
How does TikTok Shop fit into my Amazon growth strategy?
TikTok and Amazon shouldn’t be treated separately—they should work together.
Here’s how they complement each other:
- TikTok drives discovery and impulse demand
- Amazon captures high-intent search and repeat purchases
- Creator content from TikTok can improve Amazon conversion
Brands that win are building multi-channel momentum, not relying on one platform.
How do I get started?
If you’re interested in Amazon, Walmart or TikTok Shop services, book an initial strategy call with our team. We’ll dive into your current performance and outline a path towards growth and higher profitability.
