Nutrawave is a fast-growing supplement brand focused on developing innovative products for the health and wellness market. With a strong emphasis on quality and formulation, the brand continues to expand its presence across major marketplaces.
Revenue Results
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BSR #1 Launches
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Client Challenge
Nutrali, a Canadian supplement brand, needed support launching and scaling a large catalog of over 40+ products in a competitive category dominated by legacy brands and aggressive pricing. Their goal was to grow visibility, gain market share, and drive profitability across multiple subcategories on Amazon.ca.
Conversion-Driven Content & CRO:
Conversion rates consistently are strong at 19–21%, with some hero products exceeding 25%, indicating strong product-market fit and listing optimization.
Cross-Sell and Catalog Expansion Opportunities:
While 62% of sales come from top SKUs, we also identify key underperformers (like Alpha Lipoic Acid and Creatine) to grow by applying proven traffic and CRO strategies to unlock additional revenue.
Full-Funnel Amazon Management
From listing creation to backend SEO, A+ content, and PPC, we implemented a holistic strategy to optimize every part of the customer journey.
Launch Strategy Across 40+ SKUs
We successfully introduced over 30 new ASINs in under three years tailoring launch tactics by product opportunity, TAM (total addressable market), and competitiveness.
Keyword & Market Share Domination
Focused effort on competitive ranking helped position Nutrali’s top SKUs like Berberine, Organic Moringa Leaf, and L-Glutathione in the #1 or #2 slot in their respective categories capturing
We Optimize What Matters
Many agencies focus on impressions, clicks, or ad spend. At Nova, success is measured by what ultimately matters to brands: profitable growth and sustainable market share.
