Sierra Madre is an outdoor gear brand focused on high-quality performance and thoughtful design. Known for its premium camping products and loyal customer base, the brand has built a reputation for reliability among outdoor enthusiasts.
Sierra Madre Research is an outdoor gear brand focused on survival essentials. In April 2025, they entrusted us with launching their first product on Amazon. Within just 90 days, they’ve generated over $60k in revenue at a 25% profit margin, which is exceptionally strong for a launch-phase product.
We deployed our proprietary pricing playbook to leverage Amazon’s honeymoon period for new products —driving maximum visibility, click-through rate, and sales velocity in the early days of the launch.
External email blasts to Sierra Madre’s DTC customer base
Strategic use of Amazon Brand Referral Bonus to offset fees
Off-platform traffic to jumpstart algorithmic favor
Custom infographics tailored to survivalist pain points and pre-empted buyer decision questions
Main images designed to increase CTR (click-through rate)
A+ Content with comparison tables and lifestyle visuals
Leveraged Amazon’s algorithm with velocity tactics
Capitalized on external traffic + referral bonuses
Prioritized conversion content from day one
Smart promotional strategy timed with Prime Day
Leveraged Amazon’s algorithm with velocity tactics
Capitalized on external traffic + referral bonuses
Prioritized conversion content from day one
Smart promotional strategy timed with Prime Day
Many agencies focus on impressions, clicks, or ad spend. At Nova, success is measured by what ultimately matters to brands: profitable growth and sustainable market share.
